Hydenation is a new generation fashion brand emerging out of the African continent, with head offices in Cape Town, South Africa.

We pride ourselves in providing uniquely hand crafted leather goods, with leather and materials being sourced primarily in South Africa and from around the African continent, supplying only the finest quality luxury leather goods South Africa and the African continent has to offer the world.

Hydenation has hand picked and carefully designed each item, a quite unique and simplistic approach to fashion, combining it with comfort and practicality. Each item is representative of the African and modern day South African culture; rich, pure, unique. An item that will last a lifetime.